Skip to main content

EV dealership launch, Metro Vancouver

Launch Campaign & AI Ad Creative

An EV dealership launch on Meta, from catalogue migration to campaign build, plus lead-gen work and a generative AI creative workflow across the dealership group.

Role
Campaign strategy, creative and media buying
Timeline
2026
Tools
Meta Ads Manager, Midjourney
Type
Employer
Lowest cost per lead of $26 and a 48-vehicle catalogue beside 4:5 and 9:16 ad frames

Client details are confidential. Names, logos and data are removed, and some screens are recreated or redacted.

The problem

A new EV dealership in Metro Vancouver needed a full launch on Meta, and the wider dealership group needed lead generation that worked.

My role and constraints

I come up with campaign and creative ideas, build the creatives, and build and launch campaigns in Meta Ads Manager. AI helps pull reports and flag what is underperforming; I then research and decide what to keep or cut.

Process

  • Pre-launch audit and a 90-day marketing plan.
  • Migrated 48 vehicles into a dedicated catalogue with dynamic product ads.
  • Test-drive auto-responder emails.
  • GenAI creative workflow: Midjourney plus prompt systems for on-brand ad creatives at 4:5 and 9:16.

Launch structure

  1. Stage 1

    • Pre-launch audit

  2. Stage 2

    • 90-day marketing plan

  3. Stage 3

    • Test-drive carousels
    • Dynamic product ads. 48-vehicle catalogue
    • Click-to-call
    • Broad Advantage+

  4. Stage 4

    • Leads

  5. Stage 5

    • Auto-responder. Test-drive emails

Creative and reporting loop

  1. Idea

    I come up with the campaign and creative ideas.

  2. Create

    Midjourney plus prompt systems for on-brand creatives at 4:5 and 9:16.

  3. Launch

    Built and launched in Meta Ads Manager.

  4. Flag

    AI pulls the reports and flags what is underperforming.

  5. Decide

    I research the flags and decide what to keep or cut.

The solution

  • Full launch campaign: test-drive carousels, catalogue ads, click-to-call and broad Advantage+.
  • Lead-gen across the dealership group: instant forms cut from 15 to 12 fields, plus qualifier ad sets.

Outcome

Vehicles in the launch catalogue
48
Instant form fields
15 to 12
Lowest cost per lead
$26

What I learned

AI is fast at flagging what is underperforming, but the keep or cut decision still needs research and judgement.