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Multi-location BC dealership group (confidential)

Dealership Digital Platform

A complete platform for a modern dealership: inventory, search, photo processing, campaign landing pages, attribution, analytics, lead management and email, in one admin.

Role
Product design and front-end build
Timeline
2026
Tools
GA4, Microsoft Clarity, UTM tracking
Type
Employer
Grid of the dealership platform’s core modules, from inventory and VIN decoding to attribution and email

Client details are confidential. Names, logos and data are removed, and some screens are recreated or redacted.

The problem

A multi-location dealership group needed one platform for inventory, marketing, leads and reporting, with a clear line from first click to sale across thousands of listings.

My role and constraints

I designed and built the platform. It had to integrate with the existing dealer management system (DMS), handle thousands of listings, and work fully on mobile. All screens shown here are recreated or redacted for confidentiality.

Process

I worked module by module, starting with inventory and the DMS integration, then layering search, photo processing, landing pages, attribution and analytics on top of the same data.

Inventory pipeline

  1. Stage 1

    • Dealer management system. Integrated with inventory

  2. Stage 2

    • Inventory admin. Thousands of listings

  3. Stage 3

    • VIN decoding. One-click SEO description
    • Photo processing. Built into the platform
    • Natural-language search. Search inventory in plain words

Attribution loop, from first click to revenue

  1. Stage 1

    • UTM link builder. Every campaign link tagged

  2. Stage 2

    • Landing pages. 10+ campaign templates

  3. Stage 3

    • GA4 events. Conversion funnel tracking
    • Microsoft Clarity. Heatmaps and recordings

  4. Stage 4

    • Lead management. Customer tracking

  5. Stage 5

    • Email module. Segmented by location and campaign

  6. Stage 6

    • Revenue analytics. First click to conversion
Conversions from email follow-ups are traced back to the campaign that started them.

The solution

  • Inventory management with DMS integration and an admin dashboard for thousands of listings.
  • VIN decoding with one-click SEO vehicle descriptions.
  • Natural-language inventory search and built-in vehicle photo processing.
  • Campaign landing pages, end-to-end UTM tracking with a UTM link builder, and first-click to conversion attribution.
  • GA4 events, Microsoft Clarity heatmaps and session recordings.
  • Real-time marketing, lead and revenue analytics, lead management, customer tracking and conversion funnel tracking.
  • Email module: templates, segmented bulk sends by location and campaign, open, click and reply tracking, and conversions traced back to email follow-ups.

Outcome

Core modules
20+
Landing page templates
10+
To launch
2 days
Mobile responsive
100%